Eos Skin Care launched their little balls of balm over ten years ago and with the help of a lot of organic, celebrity endorsement they captured lightning in a bottle. Cut to 2019 and they needed an actual brand story to help relaunch an iconic brand. Introducing Make It Awesome. A tale of how those little balms came to be and why they help consumers everywhere make everything a little more awesome. We shot it all in Bulgaria and came away with a film, a :30, a zillion :06s and one of the first successful partnerships with a budding platform called TikTok.
14+ Million Views
3+ Billion Tik Tok views
871K user generated videos
63.5 million impressions
(findings between 2019-2020)
Digiday, Media Award’s – Best Non-Standard Advertising Webby Awards, Nominee – Social Campaign in Fashion & Beauty