Throw pillows that complete every room

After years of success as a B2B supplier of high-end home goods, D.V. Kap came to us with a new vision—a D2C venture specializing in premium throw pillows. We created a fantastical brand world celebrating the joy of zhuzhing your space and finding your style.

Our goal was to set Floof apart by underscoring the craftsmanship and expertise behind each pillow, zipper, and fabric choice. We designed a tactile digital experience showcasing Floof’s quality at every click. The brand comes to life through magical, immersive art direction that’s so splendid you’d never guess it was shot in the Red Antler office. The name Floof is a playful homage to comfort, softness, and finishing touches. For the brand’s symbol, we created a poodle icon as chic, huggable, and sculptural as the pillows themselves.